LEUCHTENDE FREIHEIT Die Friedliche Revolution 1989 Immersiv Erleben
Im Oktober 2024 jährt sich die große Montagsdemonstration in Leipzig zum 35. Mal. Mit einer multimedialen, immersiven Installation wollen wir Menschen in die Zeit der Proteste von 1989 zurückversetzen. Eine atmosphärische, bild- und klangreiche Umgebung wird geschaffen, die die Anspannung, Angst, aber auch den Mut und die Hoffnung der damaligen Zeit erlebbar macht. Die Besucher werden mitten in die Montagsdemonstration hineinversetzt und durch die Integration von Bild-, Film- und Tonmaterial ein „Gänsehaut“ Erlebnis erfahren, das zum Nachdenken über den revolutionären Aufbruch anregt.
“Ein emotionales Erlebnis voller Geschichte und Erinnerung…”
LEUCHTENDE FREIHEIT 🕯️ Die Friedliche Revolution 1989 Immersiv Erleben
Im Oktober 2024 jährt sich die große Montagsdemonstration – in Leipzig zum 35. Mal. Mit einer multimedialen, immersiven Installation wollen wir Menschen in die Zeit der Proteste von 1989 zurückversetzen.
Eine atmosphärische, bild- und klangreiche Umgebung wird geschaffen, die die Anspannung, Angst, aber auch den Mut und die Hoffnung der damaligen Zeit erlebbar macht. Die Besucher werden mitten in die Montagsdemonstration hineinversetzt und durch die Integration von Bild-, Film- und Tonmaterial ein “Gänsehaut” Erlebnis erfahren, das zum Nachdenken über den revolutionären Aufbruch anregt.
Ein emotionales Erlebnis voller Geschichte und Erinnerung…
STEFANO FAKE & THE FAKE FACTORY IMMERSIVE ART EXPERIENCES (2001-today)
Stefano Fake è un artista e video designer italiano, che realizza installazioni utilizzando video proiezioni, film, fotografie, sculture, computer grafica e tecnologie interattive. E’ fra i principali esponenti della IMMERSIVE ART, che si propone di immergere lo spettatore all’interno dell’opera d’arte stessa. Nel 2001 fonda a Firenze il suo laboratorio THE FAKE FACTORY, che in pochi anni diventa un punto di riferimento internazionale nelle arti immersive e nelle scenografie digitali per teatro, concerti ed eventi. Stefano Fake si propone di rompere la tradizionale separazione creatore-fruitore mettendo lo spettatore al centro dell’esperienza d’arte. Utilizzando i linguaggi e le tecnologie digitali in uso nelle scenografie teatrali e cinematografiche, crea delle Immersive Rooms, ambienti multi-sensoriali immersivi dove il pubblico non è solo spettatore ma diviene attore protagonista dell’opera stessa. L’arte immersiva è una forma d’arte che utilizza video proiezioni, luci, suoni, musiche, e a volte anche essenze profumate e micro-dosi di superfood per avvolgere e coinvolgere lo spettatore in una esperienza d’arte totalizzante, stimolandone i sensi e attivandone le emozioni.
Per molti musei diventa un’opportunità di rinnovamento delle regole della fruizione.
Un progetto innovativo che tende a scuotere e coinvolgere l’osservatore sia sul piano sensoriale che su quello intellettuale, suggerendo e stimolando nuove letture visive, narrative, critiche e pedagogiche sull’Arte Moderna e Contemporanea.
STEFANO FAKE & THE FAKE FACTORY
Stefano Fake (born 7th October 1971 – not dead yet), is an Italian artist and video designer, who creates installations using video projections, films, photographs, sculptures, computer graphics and interactive technologies. He is a pioneer and one of the main authors of Immersive Art Installations, which aims to immerse the viewer inside the work of art itself. Graduated in Political Science in Milan, he studied film making and digital videoproduction in Madrid, New York, Los Angeles. From 1997 to 2007 he was in charge of developing the virtual sets of the avant-garde Krypton Theater Company of Florence. In 2001 he founded THE FAKE FACTORYy, an art studio that becomes an international reference point of IMMERSIVE ART EXPERIENCES, participating in the realisation of multi-disciplinary art projects: immersive art exhibitions, video-mapping projections, architectural light installations, video production, video sets for theatre, fashion shows, visual environments for museums, galleries and cultural events, production of multi-sensory experiences, video installations, video art works. STEFANO FAKE Immersive Art exhibitions have been attended by millions of visitors around the world.
STEFANO FAKE & THE FAKE FACTORY : “IMMERSE YOURSELF IN ART”
STEFANO FAKE es un pionero en el arte inmersivo.
La explosión tecnológica abre nuevos escenarios con experiencias de realidad inmersiva para artistas contemporáneos, consagrados y emergentes. Se trata de una nueva forma de conectar con los públicos a través de experiencias inmersivas, que los sumergen a obras de arte en exhibiciones fuera de serie.
El arte inmersivo se ha convertido en los últimos años en una forma popular de producción artística en Europa y Estados Unidos.
Es una forma de arte que busca involucrar al espectador, de manera profunda, en la obra. Recurre al uso de tecnología, instalaciones, experiencias sensoriales y otros medios. Se trata de crear una experiencia multisensorial que envuelva al espectador en la obra de arte y lo haga sentir como parte de ella.
En esta forma de arte, el espacio en el que se encuentra la obra se convierte en parte integral de la experiencia.
El artista italiano STEFANO FAKE, pionero a nivel mundial de esta forma de arte, sostiene que el arte inmersivo puede tomar muchas formas diferentes, desde instalaciones interactivas hasta proyecciones de video, realidad virtual y aumentada, y otras tecnologías digitales.
Los artistas utilizan una variedad de técnicas y tecnologías para crear obras de arte inmersivo. Desde instalaciones hasta propuestas de Realidad virtual y aumentada. También recurren a proyecciones y mapping o performances en vivo.
Los artistas persiguen un impacto emocional por medio de propuestas originales. Para eso se demanda calidad técnica.
La obra se enfoca en alentar la participación del espectador con el propósito de lograr una repercusión en la audiencia.
La evaluación del arte inmersivo es subjetiva ya que cada persona tiene una experiencia diferente con la obra, aunque después de 20 anos ya hay algunos artistas de arte inmersivo que han logrado obtener éxito mundial como los japoneses de TEAMLAB y los italianos THE FAKE FACTORY.
STEFANO FAKE & THE FAKE FACTORY “IMMERSE YOURSELF IN ART”
In mostra una selezione di opere digitali immersive realizzate da Stefano Fake dal 2001 al 2024.
THE FAKE FACTORY : L’ESPERIENZA IMMERSIVA DELLA VIDEOARTE.
Stefano Fake è un artista che esplora fino in fondo il potenziale della elaborazione digitale dell’immagine per creare forme d’arte virtuali che abbracciano il concetto di spazio. Attraverso l’uso dell’immersione, dell’interazione e della manipolazione digitale dello spazio fisico e virtuale, The Fake Factory crea potenti ambienti estetici che permettono al pubblico di vivere realtà emozionali alternative. Le installazioni immersive soddisfano il desiderio intrinseco dello spettatore di sfuggire alla realtà fisica e diventare parte dell’esperienza dell’arte stessa.
“Tutto il mio lavoro si potrebbe concentrare in questo concetto: The Fake Factory definisce, crea e manipola lo spazio per creare esperienze estetiche ed emozionali immersive. Invita il pubblico ad immergersi nell’arte con tutti i sensi “(Stefano Fake, cit).
Per immergere lo spettatore in una esperienza estatica ed emotiva, Fake utilizza tutti gli strumenti che l’arte digitale concede nel terzo millennio: forme, luci, colori, suoni, narrazione, astrazioni concettuali ed elementi simbolici, ologrammi, citazioni colte dalla storia dell’arte, specchi, trucchi prospettici e inganni visivi, in una sorta di flusso visivo senza soluzione di continuità.
“Non sono altro che paesaggi visivi, esteriori ed interiori. Qualcosa a metà fra la realtà e il sogno. Tutti i mondi sono simbolici: sia quello virtuale che quello che percepiamo come reale. L’arte digitale è evanescente e concreta allo stesso tempo: l’esperienza immersiva si consuma in pochi minuti ma lascia segni indelebili nello spettatore.” ((Stefano Fake, cit). La sensazione di essere lì in quel momento a vivere l’esperienza, dipende in larga misura dall’assorbimento sensoriale all’interno dell’ambiente. Bisogna sentirsi immersi nello spazio e percepire fisicamente di essere una parte di esso. L’immersione sensoriale è fondamentale per il nostro rapporto con l’ambiente naturale. Sfruttando il potere psicologico dell’immersione, Fake crea spazi visivi che consentono al pubblico di sfuggire verso altri mondi e sperimentare risposte emotive reali. E’, in definitiva, il potere dell’illusione artistica che trova un punto di incontro con il desiderio umano di creare realtà parallele all’interno della realtà in cui vive. Nella metafisica della realtà virtuale, Michael Heim chiede: “Non sono tutti i mondi simbolici? Compreso quello che ingenuamente chiamiamo il mondo reale, che leggiamo via con i nostri sensi fisici? “. Le opere di videoarte immersiva di The Fake Factory sfruttano, in definitiva, il potere dell’illusione artistica che trova un punto di incontro con il desiderio umano di creare realtà simboliche parallele all’interno della realtà in cui vive, creando una fusione fra arte e vita. (International Digital Art Review, gennaio 2015)
Stefano Fake is an Italian artist and video designer, who creates installations using video projections, film, photographs, sculptures, computer graphics and interactive technologies.
He is among the main exponents of IMMERSIVE ART, which aims to immerse the viewer within the work of art itself. In 2001 he founded his laboratory THE FAKE FACTORY in Florence, which in a few years became an international point of reference in immersive arts and digital scenography for theatre, concerts and events. Stefano Fake aims to break the traditional creator-user separation by placing the viewer at the center of the art experience. Using the digital languages and technologies in use in theatrical and cinematographic scenographies, he creates Immersive Rooms, immersive multisensory environments where the audience is not just spectators but becomes protagonist actors of the work itself. Immersive art is an art form that uses video projections, lights, sounds, music, and sometimes even scented essences and microdoses of superfoods to envelop and involve the viewer in an all-encompassing art experience, stimulating their senses and activating their emotions.
For many museums it becomes an opportunity to renew the rules of use.
An innovative project that tends to shock the observer both on a sensory and intellectual level,
suggesting and stimulating new visual, narrative,
critical and pedagogical readings on Modern and Contemporary Art.
STEFANO FAKE & THE FAKE FACTORY : IMMERSIVE ART EXPERIENCES (2001-today)
Stefano Fake is an Italian artist and video designer who creates installations using video projections, films, photographs, sculptures, computer graphics and interactive technologies. He is a pioneer and one of the main interpreters of the immersive digital art experience, a new form of artistic expression that consists of the use of audiovisual installations that aim to immerse the spectator in the work itself, through the use of digital technologies and monumental video projections.
“TO BE A MEDIA ARTIST IS NOT A MATTER OF MAKING VIDEOS OR MULTIMEDIA ARTWORKS AT ALL. WHAT WE ARE REALLY DEALING WITH IS THE VISITORS STATE OF CONSCIOUSNESS AND THE SHAPE OF THEIR PERCEPTIONS.”
(STEFANO FAKE)
In 2001 he founded The Fake Factory, a studio specialized in Immersive Art, Projection Art and Videomapping. In just a few years, this laboratory becomes a point of reference in the context of digital and immersive art at a national and international level, participating in the creation of numerous projects: immersive exhibitions, video mapping, architectural light installations, video production, video scenography for theatres, fashion, visual environments for museums, galleries and cultural events, production of multi-sensory works, video installations, video art works.
“VIDEO IS NOT ONLY SOMETHING WE WATCH, IT’S SOMETHING WE EXPERIENCE”
(STEFANO FAKE)
Since 2012 he has been creating Immersive Art Exhibitions, reinterpreting the works of artists of the past with digital technologies and a contemporary language. His works defined the format internationally, thanks to an unprecedented success with audiences and critics (+ 5 million visitors overall in the period 2012-2024).
“TO BE A MEDIA ARTIST IS NOT A MATTER OF MAKING VIDEOS OR MULTIMEDIA ARTWORKS AT ALL. WHAT WE ARE REALLY DEALING WITH IS THE VISITORS STATE OF CONSCIOUSNESS AND THE SHAPE OF THEIR PERCEPTIONS.”
(STEFANO FAKE)
The Immersive art experiences created by STEFANO FAKE & THE FAKE FACTORY helped define the format, the language and the global success of the immersive digital art exhibitions, thanks to an unprecedented media exposure and a series of attendance records in Italian and international museums. (+ 5 millions visitors in 2012-2023). Many of The Fake Factory’s installations have become milestones of contemporary immersive digital art.
“An immersive art experience can be technically described as “a form of art which uses multimedia and sensory tools with the aim of immersing the viewer inside the artwork itself, which has a development in space and time determined by audio-visual storytelling.” (Stefano Fake, 2012) – In 2001 Stefano Fake was also the first artist to use video projections inside a mirror room, creating a unique and extraordinary mixed-media installation, which today has become one of the most iconic and widespread works of immersive art in many international exhibitions.
STEFANO FAKE & THE FAKE FACTORY : IMMERSIVE ART EXPERIENCES (2001-today)
Stefano Fake is an Italian artist and video designer who creates installations using video projections, films, photographs, sculptures, computer graphics and interactive technologies. He is a pioneer and one of the main interpreters of the immersive digital art experience, a new form of artistic expression that consists of the use of audiovisual installations that aim to immerse the spectator in the work itself, through the use of digital technologies and monumental video projections.
“TO BE A MEDIA ARTIST IS NOT A MATTER OF MAKING VIDEOS OR MULTIMEDIA ARTWORKS AT ALL. WHAT WE ARE REALLY DEALING WITH IS THE VISITORS STATE OF CONSCIOUSNESS AND THE SHAPE OF THEIR PERCEPTIONS.”
(STEFANO FAKE)
In 2001 he founded The Fake Factory, a studio specialized in Immersive Art, Projection Art and Videomapping. In just a few years, this laboratory becomes a point of reference in the context of digital and immersive art at a national and international level, participating in the creation of numerous projects: immersive exhibitions, video mapping, architectural light installations, video production, video scenography for theatres, fashion, visual environments for museums, galleries and cultural events, production of multi-sensory works, video installations, video art works.
“VIDEO IS NOT ONLY SOMETHING WE WATCH, IT’S SOMETHING WE EXPERIENCE”
(STEFANO FAKE)
Since 2012 he has been creating Immersive Art Exhibitions, reinterpreting the works of artists of the past with digital technologies and a contemporary language. His works defined the format internationally, thanks to an unprecedented success with audiences and critics (+ 5 million visitors overall in the period 2012-2024).
“TO BE A MEDIA ARTIST IS NOT A MATTER OF MAKING VIDEOS OR MULTIMEDIA ARTWORKS AT ALL. WHAT WE ARE REALLY DEALING WITH IS THE VISITORS STATE OF CONSCIOUSNESS AND THE SHAPE OF THEIR PERCEPTIONS.”
(STEFANO FAKE)
The Immersive art experiences created by STEFANO FAKE & THE FAKE FACTORY helped define the format, the language and the global success of the immersive digital art exhibitions, thanks to an unprecedented media exposure and a series of attendance records in Italian and international museums. (+ 5 millions visitors in 2012-2023). Many of The Fake Factory’s installations have become milestones of contemporary immersive digital art.
“An immersive art experience can be technically described as “a form of art which uses multimedia and sensory tools with the aim of immersing the viewer inside the artwork itself, which has a development in space and time determined by audio-visual storytelling.” (Stefano Fake, 2012) – In 2001 Stefano Fake was also the first artist to use video projections inside a mirror room, creating a unique and extraordinary mixed-media installation, which today has become one of the most iconic and widespread works of immersive art in many international exhibitions.
STEFANO FAKE & THE FAKE FACTORY : IMMERSIVE ART EXPERIENCES (2001-today)
Stefano Fake is an Italian artist and video designer who creates installations using video projections, films, photographs, sculptures, computer graphics and interactive technologies. He is a pioneer and one of the main interpreters of the immersive digital art experience, a new form of artistic expression that consists of the use of audiovisual installations that aim to immerse the spectator in the work itself, through the use of digital technologies and monumental video projections.
“TO BE A MEDIA ARTIST IS NOT A MATTER OF MAKING VIDEOS OR MULTIMEDIA ARTWORKS AT ALL. WHAT WE ARE REALLY DEALING WITH IS THE VISITORS STATE OF CONSCIOUSNESS AND THE SHAPE OF THEIR PERCEPTIONS.”
(STEFANO FAKE)
In 2001 he founded The Fake Factory, a studio specialized in Immersive Art, Projection Art and Videomapping. In just a few years, this laboratory becomes a point of reference in the context of digital and immersive art at a national and international level, participating in the creation of numerous projects: immersive exhibitions, video mapping, architectural light installations, video production, video scenography for theatres, fashion, visual environments for museums, galleries and cultural events, production of multi-sensory works, video installations, video art works.
“VIDEO IS NOT ONLY SOMETHING WE WATCH, IT’S SOMETHING WE EXPERIENCE”
(STEFANO FAKE)
Since 2012 he has been creating Immersive Art Exhibitions, reinterpreting the works of artists of the past with digital technologies and a contemporary language. His works defined the format internationally, thanks to an unprecedented success with audiences and critics (+ 5 million visitors overall in the period 2012-2024).
“TO BE A MEDIA ARTIST IS NOT A MATTER OF MAKING VIDEOS OR MULTIMEDIA ARTWORKS AT ALL. WHAT WE ARE REALLY DEALING WITH IS THE VISITORS STATE OF CONSCIOUSNESS AND THE SHAPE OF THEIR PERCEPTIONS.”
(STEFANO FAKE)
The Immersive art experiences created by STEFANO FAKE & THE FAKE FACTORY helped define the format, the language and the global success of the immersive digital art exhibitions, thanks to an unprecedented media exposure and a series of attendance records in Italian and international museums. (+ 5 millions visitors in 2012-2023). Many of The Fake Factory’s installations have become milestones of contemporary immersive digital art.
“An immersive art experience can be technically described as “a form of art which uses multimedia and sensory tools with the aim of immersing the viewer inside the artwork itself, which has a development in space and time determined by audio-visual storytelling.” (Stefano Fake, 2012) – In 2001 Stefano Fake was also the first artist to use video projections inside a mirror room, creating a unique and extraordinary mixed-media installation, which today has become one of the most iconic and widespread works of immersive art in many international exhibitions.
Stefano Fake 