To be an artist is not a matter of making videos
or multimedia artworks at all.
What we are really dealing with
is the visitors state of consciousness
and the shape of their perceptions.
(Stefano Fake)

STEFANO FAKE & THE FAKE FACTORY created an IMMERSIVE ART EXPERIENCE revisiting the artworks of the belgian surrealist painter René Magritte.

An immersive art experience is a form of art which uses multimedia languages and multisensory tools to immerse the viewer inside the artwork, with a development in space and time determined by an audio-visual storytelling. (Stefano Fake)

INSIDE MAGRITTE at INSA CENTRAL MUSEUM SEOUL KOREA (29th april 2020 to 13 september 2020)

design&direction: Stefano Fake & THE FAKE FACTORY

art consultant at the Magritte Foundation: Julie Waseige

produced and distributed by Crossmedia – Italy

produced and organized in SEOUL KOREA by GNC media

“Tutto il nostro lavoro si potrebbe concentrare in questo concetto: The Fake Factory definisce, crea e manipola lo spazio per creare esperienze estetiche ed emozionali immersive. Invita il pubblico ad immergersi nell’arte con tutti i sensi “(Stefano Fake, 2016).

To be an artist is not a matter of making videos
or multimedia artworks at all.
What we are really dealing with
is the visitors state of consciousness
and the shape of their perceptions.
(Stefano Fake)

STEFANO FAKE & THE FAKE FACTORY created an IMMERSIVE ART EXPERIENCE revisiting the artworks of the belgian surrealist painter René Magritte.

An immersive art experience is a form of art which uses multimedia languages and multisensory tools to immerse the viewer inside the artwork, with a development in space and time determined by an audio-visual storytelling. (Stefano Fake)

INSIDE MAGRITTE at INSA CENTRAL MUSEUM SEOUL KOREA (29th april 2020 to 13 september 2020)

design&direction: Stefano Fake & THE FAKE FACTORY

art consultant at the Magritte Foundation: Julie Waseige

produced and distributed by Crossmedia – Italy

produced and organized in SEOUL KOREA by GNC media

“Tutto il nostro lavoro si potrebbe concentrare in questo concetto: The Fake Factory definisce, crea e manipola lo spazio per creare esperienze estetiche ed emozionali immersive. Invita il pubblico ad immergersi nell’arte con tutti i sensi “(Stefano Fake, 2016).

STEFANO FAKE & THE FAKE FACTORY created an IMMERSIVE ART EXPERIENCE revisiting the artworks of the belgian surrealist painter René Magritte.

INSA CENTRAL MUSEUM SEOUL KOREA (29th april 2020 > 13 september 2020)

INSIDE MAGRITTE

design&direction: Stefano Fake & THE FAKE FACTORY

art consultant at the Magritte Foundation: Julie Waseige

produced and distributed by Crossmedia -Italy

produced and organized in SEOUL KOREA by GNC media

An immersive art experience is a form of art which uses multimedia languages and multisensory tools to immerse the viewer inside the artwork, with a development in space and time determined by an audio-visual storytelling. (Stefano Fake)

STEFANO FAKE & THE FAKE FACTORY created an IMMERSIVE ART EXPERIENCE revisiting the artworks of the belgian surrealist painter René Magritte.

INSIDE MAGRITTE at INSA CENTRAL MUSEUM SEOUL KOREA (29th april 2020 to 13 september 2020)

design&direction: Stefano Fake & THE FAKE FACTORY

art consultant at the Magritte Foundation: Julie Waseige

produced and distributed by Crossmedia – Italy

produced and organized in SEOUL KOREA by GNC media

“Tutto il nostro lavoro si potrebbe concentrare in questo concetto: The Fake Factory definisce, crea e manipola lo spazio per creare esperienze estetiche ed emozionali immersive. Invita il pubblico ad immergersi nell’arte con tutti i sensi “(Stefano Fake, 2016).

An immersive art experience is a form of art which uses multimedia languages and multisensory tools to immerse the viewer inside the artwork, with a development in space and time determined by an audio-visual storytelling. (Stefano Fake)

STEFANO FAKE & THE FAKE FACTORY created an IMMERSIVE ART EXPERIENCE revisiting the artworks of the belgian surrealist painter René Magritte.

INSIDE MAGRITTE at INSA CENTRAL MUSEUM SEOUL KOREA (29th april 2020 to 13 september 2020)

design&direction: Stefano Fake & THE FAKE FACTORY

art consultant at the Magritte Foundation: Julie Waseige

produced and distributed by Crossmedia – Italy

produced and organized in SEOUL KOREA by GNC media

“Tutto il nostro lavoro si potrebbe concentrare in questo concetto: The Fake Factory definisce, crea e manipola lo spazio per creare esperienze estetiche ed emozionali immersive. Invita il pubblico ad immergersi nell’arte con tutti i sensi “(Stefano Fake, 2016).

An immersive art experience is a form of art which uses multimedia languages and multisensory tools to immerse the viewer inside the artwork, with a development in space and time determined by an audio-visual storytelling. (Stefano Fake)

STEFANO FAKE & THE FAKE FACTORY created an IMMERSIVE ART EXPERIENCE revisiting the artworks of the belgian surrealist painter René Magritte.

INSIDE MAGRITTE at INSA CENTRAL MUSEUM SEOUL KOREA (29th april 2020 to 13 september 2020)

design&direction: Stefano Fake & THE FAKE FACTORY

art consultant at the Magritte Foundation: Julie Waseige

produced and distributed by Crossmedia – Italy

produced and organized in SEOUL KOREA by GNC media

“Tutto il nostro lavoro si potrebbe concentrare in questo concetto: The Fake Factory definisce, crea e manipola lo spazio per creare esperienze estetiche ed emozionali immersive. Invita il pubblico ad immergersi nell’arte con tutti i sensi “(Stefano Fake, 2016).

The Italian artist Stefano Fake (THE FAKE FACTORY) plays with the senses in an installation where we are immersed in a kaleidoscope of visual images without interruption. A work of art that recreates and amplifies the sensation of vision and infinite space through the use of video projections and transparent and reflective materials.

Stefano Fake (THE FAKE FACTORY) gioca con i sensi in un’installazione dove ci si immerge in un caleidoscopio di immagini visive senza soluzione di continuità.Un’opera d’arte che ricrea e amplifica la sensazione della visione e dello spazio infinito attraverso l’uso di videoproiezioni e materiali trasparenti e riflettenti .

Mentre il visitatore si muove a suo piacimento nello spazio, le proiezioni lo circondano da ogni parte, confondendo i confini delle pareti con quelli di soffitto e pavimento. Il mondo interiore si amplifica verso l’esterno.

Un flusso vitale di immagini in continuo cambiamento avvolge lo spettatore.
#thefakefactory
#stefanofake
#immersiveart
#immersivemirrorroom
#immersiveexperience
#mirrorroom
#themirrorroom
#contemporaryart
#artexperience
#arteimmersiva