Stefano Fake (THE FAKE FACTORY) is the creator of some of the most innovative and successful immersive art exhibitions of the last decade: Everything you see is Fake, Caravaggio Experience, Klimt Experience, The French Impressionists Experience, The Art of Color, Modigliani Art Experience, Inside Magritte Art Experience, Van Gogh and the Cursed Artists, Bach Experience. 

Fake is the artist that has defined the format of art experiences worldwide, using large scale projections, immersive installations and mixed-media sculptures to bring the audience literally inside the works of art.

His unique style mixes the masterpieces of the masters of the past with original digital art, creating a bridge between the icons of fine art and the most contemporary new media creations. 

Fake is the artist that more than any other has established the idea of art as an EXPERIENCE, to be lived with all the senses. 

IMMERSIVE DIGITAL ART EXPERIENCES

created by THE FAKE FACTORY

thefakefactory.com

stefanofake.com

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Ig immersiveartexperience

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THE FAKE FACTORY

 IS AN ART STUDIO SPECIALIZING IN VIDEO ART AND NEW MEDIA INSTALLATIONS

ESTABLISHED IN FLORENCE, THE ART CAPITAL OF ITALY, IN 2001 BY THE ARTIST AND VIDEODESIGNER STEFANO FAKE -ONE OF THE PRE-EMINENT CONTEMPORARY ARTISTS WORKING IN THE AVANT-GARDE AND EXPERIMENTAL FIELD OF THE IMMERSIVE ART EXPERIENCES –

TOGETHER WITH A GROUP OF TALENTED ITALIAN VIDEOMAKERS, ILLUSTRATORS, ANIMATORS, PHOTOGRAPHERS, ACTORS, MUSIC COMPOSERS,

SOUND DESIGNERS, MOTIONOGRAPHERS AND VISUALMAKERS.

THE FAKE FACTORY DEALS WITH LINGUISTIC EXPERIMENTATION RELATED TO THE NEW MEDIA AND IS NOW AN ITALIAN AND INTERNATIONAL REFERENCE FOR THE CONTEMPORARY RESEARCH ON VIDEO ART AND VIDEO DESIGNS .

THE FAKE FACTORY’S WORKS ARE OFTEN REFERRED TO NEW CONCEPTS RELATED TO THE FIELD OF THE IMMERSIVE ART: IMMERSIVE ART , IMMERSIVE CONTEMPLATION, VIDEO ENVIRONMENTS, IMMERSIVE EXPERIENCE, VIDEOART, VIDEO ART ENVIRONMENTS, VIDEO INSTALLATION, MEDIA-SATURATED ENVIRONMENTS,  AESTHETIC CONTEMPLATION, AESTHETIC ENGAGEMENT.

SINCE 2001 THE FAKE FACTORY TOOK PART IN THE CARRYING OUT

OF SEVERAL HUNDREDS OF VIDEO ART INSTALLATIONS:

ARCHITECTURAL VIDEOINSTALLATIONS; IMMERSIVE ART EXPERIENCES, 3D VIDEOMAPPING, VIDEO AND TV PRODUCTIONS;

LUMINOUS; LIVE PERFORMANCES; STAGE DESIGNS FOR CONCERTS, THEATRE AND OPERA;

SYMPHONIC VISUAL CONCERTS; VIDEO DESIGNS FOR RUNAWAYS AND FASHION SHOWS;

VISUAL SETTINGS FOR MUSEUMS, GALLERIES AND CULTURAL EVENTS;

PUBLIC ART, LIGHT ART, CREATION OF FILMS AND VIDEOART INSTALLATIONS.

Der italienische Multimediakünstler Stefano Fake ließ sich von den majestätischen Kompositionen Johann Sebastian Bachs inspirieren und schuf damit ein immersives Erlebnis.

“Immersiv” heißt hier, dass Musik, Farben und Architektur zu einem Gesamtkunstwerk verschmelzen, welches den Zuschauer in den Mittelpunkt stellt und begeistert.

Das Kunstkraftwerk als außergewöhnlicher, industrieller Ort hat den Künstler für die “BACH Experience” inspiriert, sodass er die Show direkt hier erarbeitet hat.

Stefano Fake erklärt: “Ich erschaffe gern Illusionen in Räumen mit einer ausdrucksstarken Architektur. Das Kunstkraftwerk ist dafür perfekt.”

Stefano Fake, der selbst ein großer Bach-Fan ist, beschreibt sein neuestes Projekt wie folgt: “Mit “BACH Experience” kann man die Musik neu erleben, mit Körper, Geist und allen Sinnen. Ich möchte, dass die Leute fühlen was ich fühle, wenn ich die Musik von Bach höre.”

Insgesamt sind zehn Kompositionen Bachs in die 30-minütige Videoshow intergiert, darunter “Aria sulla Quarta Corda”,  “Prelude in C Major” und “Sonatas for Viola da gamba and Harpsichord”.

Passend im Takt entwickeln sich Bildwelten entlang der ehemaligen Industriehalle und sorgen dafür, dass Musik sichtbar wird.

Die Show “BACH Experience” dauert 30 Minuten und läuft ganztägig ab dem 14. Juni 2019 für ca. ein halbes Jahr. Ein Tagesticket für das Kunstkraftwerk kostet 11 Euro, ermäßigt 8,50 Euro. Leipzig Card-Besitzer erhalten ebenfalls einen Preisvorteil.

Das Projekt wurde anlässlich des Bachfestes Leipzig, das vom 14 bis 23. Juni 2019 stattfindet, konzipiert. Das internationale Musikfestival steht in diesem Jahr unter dem Motto “Hof-Compositeur Bach”. Über 150 Veranstaltungen widmen sich der “höfischen” Seite in Bachs Oeuvre. Einen Höhepunkt als Einstieg in das Festivalprogramm bieten die kostenfreien Open-Air-Konzerte am Eröffnungswochenende auf der BachStage auf dem Markt, u.a. mit dem Uri Caine Ensemble und Michael Wollny. Das Bachfest Leipzig begrüßt jährlich Gäste aus über 40 Nationen und gehört zu den wichtigsten Klassikfestivals der Welt.

IMMERSIVE VIDEOMAPPING & PROJECTION ART @ PALAZZO CORSINI FLORENCE ITALY created by THE FAKE FACTORY

“Immerse yourself in Art”

thefakefactory.com

stefanofake.com

immersiveartexperience.com

insta @immersiveartexperience

#thefakefactory 

#stefanofake

#ProjectionArt 

#videoartist

#palazzocorsini

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#videoart

#projectionmapping

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#videomapping

#artimmersion 

#immersiveexperience 

#immersiveartexperience

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#immersiveenvironment

#newmedia 

#newmediaart 

#Contemporaryart

#artinstallation

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#firenze

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IMMERSIVE VIDEOMAPPING & PROJECTION ART @ PALAZZO CORSINI FLORENCE ITALY created by THE FAKE FACTORY

“Immerse yourself in Art”

thefakefactory.com

stefanofake.com

immersiveartexperience.com

insta @immersiveartexperience

#thefakefactory 

#stefanofake

#ProjectionArt 

#videoartist

#palazzocorsini

#palazzocorsinifirenze

#palazzocorsinilungarno

#artexperience

#videoart

#projectionmapping

#projectionart

#videomapping

#artimmersion 

#immersiveexperience 

#immersiveartexperience

#immersiveart

#immersiveenvironment

#newmedia 

#newmediaart 

#Contemporaryart

#artinstallation

#immersiveinstallation

#pittifilati

#eventinflorence

#luxuryevents

#eventdesign

#firenze

#firenzegram

#ig_firenze

#florence

IMMERSIVE VIDEOMAPPING & PROJECTION ART @ PALAZZO CORSINI FLORENCE ITALY created by THE FAKE FACTORY “Immerse yourself in Art”

thefakefactory.com

stefanofake.com

immersiveartexperience.com

insta @immersiveartexperience

#thefakefactory 

#stefanofake

#ProjectionArt 

#videoartist

#palazzocorsini

#palazzocorsinifirenze

#palazzocorsinilungarno

#artexperience

#videoart

#projectionmapping

#projectionart

#videomapping

#artimmersion 

#immersiveexperience 

#immersiveartexperience

#immersiveart

#immersiveenvironment

#newmedia 

#newmediaart 

#Contemporaryart

#artinstallation

#immersiveinstallation

#pittifilati

#eventinflorence

#luxuryevents

#eventdesign

#firenze

#firenzegram

#ig_firenze

#florence

IMMERSIVE DIGITAL ART EXPERIENCE
created by THE FAKE FACTORY
“IMMERSE YOURSELF IN ART!”
#thefakefactory
#stefanofake
#immersiveartexperience
#artexperience
#art
#experience
#esperienzaimmersiva
#artimmersion
#immersive
#immersiveinstallation
#videoart
#projectionmapping
#projectionart
#videomapping
#arteimmersiva
#immersionroom
#immersive
#immersiveexperience
#immersiveart
#immersiveenvironment
#videoart
#digitalart
#newmedia
#newmediaart
#Contemporaryart
#sensorialexperience
#immersiveroom
#themirrorroom
#mirrorroom
#arteimersiva
#experienciamultisensorial

Stefano Fake (THE FAKE FACTORY) is the creator of some of the most innovative and successful immersive art exhibitions of the last decade: Caravaggio Experience, Klimt Experience, The French Impressionists Experience, The Art of Color, Modigliani Art Experience, Inside Magritte Art Experience, Van Gogh and the Cursed Artists, Bach Experience. 

Fake is the artist that has defined the format of art experiences worldwide, using large scale projections, immersive installations and mixed-media sculptures to bring the audience literally inside the works of art.

His unique style mixes the masterpieces of the masters of the past with original digital art, creating a bridge between the icons of fine art and the most contemporary new media creations. 

Fake is the artist that more than any other has established the idea of art as an EXPERIENCE, to be lived with all the senses. 

THE FAKE FACTORY : L’ESPERIENZA IMMERSIVA DELLA VIDEOARTE.

Stefano Fake è un artista che esplora fino in fondo il potenziale della elaborazione digitale dell’immagine per creare forme d’arte virtuali che abbracciano il concetto di spazio. Attraverso l’uso dell’immersione, dell’interazione e della manipolazione digitale dello spazio fisico e virtuale, The Fake Factory crea potenti ambienti estetici che permettono al pubblico di vivere realtà emozionali alternative. Le installazioni immersive soddisfano il desiderio intrinseco dello spettatore di sfuggire alla realtà fisica e diventare parte dell’esperienza dell’arte stessa.

“Tutto il mio lavoro si potrebbe concentrare in questo concetto: The Fake Factory definisce, crea e manipola lo spazio per creare esperienze estetiche ed emozionali immersive. Invita il pubblico ad immergersi nell’arte con tutti i sensi “(Stefano Fake, cit).

Per immergere lo spettatore in una esperienza estatica ed emotiva, Fake utilizza tutti gli strumenti che l’arte digitale concede nel terzo millennio: forme, luci, colori, suoni, narrazione, astrazioni concettuali ed elementi simbolici, ologrammi, citazioni colte dalla storia dell’arte, specchi, trucchi prospettici e inganni visivi, in una sorta di flusso visivo senza soluzione di continuità.

“Non sono altro che paesaggi visivi, esteriori ed interiori. Qualcosa a metà fra la realtà e il sogno. Tutti i mondi sono simbolici: sia quello virtuale che quello che percepiamo come reale. L’arte digitale è evanescente e concreta allo stesso tempo: l’esperienza immersiva si consuma in pochi minuti ma lascia segni indelebili nello spettatore.” ((Stefano Fake, cit).  La sensazione di essere lì in quel momento a vivere l’esperienza, dipende in larga misura dall’assorbimento sensoriale all’interno dell’ambiente. Bisogna sentirsi immersi nello spazio e percepire fisicamente di essere una parte di esso. L’immersione sensoriale è fondamentale per il nostro rapporto con l’ambiente naturale. Sfruttando il potere psicologico dell’immersione, Fake crea spazi visivi che consentono al pubblico di sfuggire verso altri mondi e sperimentare risposte emotive reali. E’, in definitiva, il potere dell’illusione artistica che trova un punto di incontro con il desiderio umano di creare realtà parallele all’interno della realtà in cui vive. Nella metafisica della realtà virtuale, Michael Heim chiede: “Non sono tutti i mondi simbolici? Compreso quello che ingenuamente chiamiamo il mondo reale, che leggiamo via con i nostri sensi fisici? “. Le opere di videoarte immersiva di The Fake Factory  sfruttano, in definitiva, il potere dell’illusione artistica che trova un punto di incontro con il desiderio umano di creare realtà simboliche parallele all’interno della realtà in cui vive, creando una fusione fra arte e vita.

(International Digital Art Review, gennaio 2015)

Stefano Fake / THE FAKE FACTORY : THE FLOWERS ROOMS (2003 to date) “THE FLOWERS ROOM” – immersive art experience

THE FLOWERS  ROOM is an immersive video art installation created by The Fake Factory.Since 2001, The Fake Factory has explored the computer’s potential to create both virtual and physical art forms that embrace the concept of space.
Through the use of immersion, interaction, and manipulation of both virtual and physical space, The Fake Factory has created powerful aesthetic environments that enable audiences to experience alternative realities. Immersive installations satisfy the viewer’s inherent desire to escape physical reality and become part of the art experience itself. 

While the visitor moves in the space, the projections surround him everywhere, confusing the boundaries of the walls with those of ceiling and floor. The inner world is expanding to the outside.

A lifelong flow of constantly changing flowers wraps the spectator.

The Fake Factory’s Flowers Rooms have been exhibited in Florence 2003 – Rome 2004 – New York 2005 – Beijing 2009 – London 2013 – Naples 2014 – Milan, 2015 – Amsterdam 2015 – Florence 2016 –  Shanghai 2017 – Milan 2018 – Florence 2018

——

L’artista italiano Fake gioca con i sensi in un’installazione dove ci si immerge in un caleidoscopio di immagini visive senza soluzione di continuità.

Un’opera d’arte che ricrea e amplifica la sensazione della visione e dello spazio infinito attraverso l’uso di videoproiezioni e materiali trasparenti e riflettenti .

Mentre il visitatore si muove a suo piacimento nello spazio, le proiezioni lo circondano da ogni parte, confondendo i confini delle pareti con quelli di soffitto e pavimento.

Il mondo interiore si amplifica verso l’esterno.

Un flusso vitale di immagini in continuo cambiamento avvolge lo spettatore.

stefanofake.com
thefakefactory.com