THE FAKE FACTORY : STAZIONE LEOPOLDA FIRENZE VIDEOMAPPING – GUESS REM 2012

 

GUESS RETAIL EUROPEAN MEETING

A large scale projection lit up the facade of the STAZIONE LEOPOLDA in Florence during the Night Gala of the GUESS REM 2012. Florence-based installation video artists THE FAKE FACTORY bring a new perspective to building facade decoration by fusing video art & digital projection technologies.
THE FAKE FACTORY developed a range of 2D and 3D mapping effects, to re-design the architectural facade in a very elegant and refined style.

THE FAKE FACTORY : VIDEO DESIGN @ GUESS EUROPEAN RETAIL MEETING 2012

GUESS by PAUL MARCIANO

RETAIL EUROPEAN MEETING 2012
FLORENCE, TUSCANY.

FIRENZE STAZIONE LEOPOLDA
VIDEO DESIGN: THE FAKE FACTORY
design&direction: STEFANO FAKE

visual artists: Stefano Fomasi, Marco Inglese, Raffaele Cafarelli, Juri Ciani, Andrea Gnesutta, Mariano Zimmermann, Angelo Bruno, Cesar Paladion, Anna&Michele Bigiotti, Alessandro Alessandrino.

thefakefactory.com

EXECUTIVE PRODUCTION: Diego Affaba per CMD production
VIDEO TECHNOLOGIES SERVICE: SCOT FIRENZE

GUESS FLORENCE HEADQUARTER
Retail Merchandising Visual Director : ELSA MICHAEL
executive production staff: Lorenzo Torniai, Simona Vercelli, Michelle Patti, Alexandra Gidlund.
Florence, Italy Oct. 2012

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