THE FAKE FACTORY : THE FLOWERS ROOM

Stefano Fake / THE FAKE FACTORY : THE FLOWERS ROOMS (2003 to date) “THE FLOWERS ROOM” – immersive art experience

the fake factory the flowers room_00016the fake factory the flowers room_00018the fake factory the flowers room_00083the fake factory the flowers room_00320the fake factory the flowers room_00308the fake factory the flowers room_00294the fake factory the flowers room_00296the fake factory the flowers room_00297THE FLOWERS  ROOM is an immersive video art installation created by The Fake Factory.Since 2001, The Fake Factory has explored the computer’s potential to create both virtual and physical art forms that embrace the concept of space.
Through the use of immersion, interaction, and manipulation of both virtual and physical space, The Fake Factory has created powerful aesthetic environments that enable audiences to experience alternative realities. Immersive installations satisfy the viewer’s inherent desire to escape physical reality and become part of the art experience itself. 

the fake factory the flowers room_00002the fake factory the flowers room_00211the fake factory the flowers room_00209the fake factory the flowers room_00276the fake factory the flowers room_00286the fake factory the flowers room_00285the fake factory the flowers room_00272the fake factory the flowers room_00273the fake factory the flowers room_00289the fake factory the flowers room_00291the fake factory the flowers room_00312

While the visitor moves in the space, the projections surround him everywhere, confusing the boundaries of the walls with those of ceiling and floor. The inner world is expanding to the outside.

A lifelong flow of constantly changing flowers wraps the spectator.

The Fake Factory’s Flowers Rooms have been exhibited in Florence 2003 – Rome 2004 – New York 2005 – Beijing 2009 – London 2013 – Naples 2014 – Milan, 2015 – Amsterdam 2015 – Florence 2016 –  Shanghai 2017 – Milan 2018 – Florence 2018

the fake factory the flowers room_00299the fake factory the flowers room_00313the fake factory the flowers room_00320the fake factory the flowers room_00326the fake factory the flowers room_00316the fake factory the flowers room_00342the fake factory the flowers room_00336the fake factory the flowers room_00344the fake factory the flowers room_00345the fake factory the flowers room_00348the fake factory the flowers room_00347

L’artista italiano Fake gioca con i sensi in un’installazione dove ci si immerge in un caleidoscopio di immagini visive senza soluzione di continuità.

Un’opera d’arte che ricrea e amplifica la sensazione della visione e dello spazio infinito attraverso l’uso di videoproiezioni e materiali trasparenti e riflettenti .

the fake factory the flowers room_00410the fake factory the flowers room_00407the fake factory the flowers room_00406the fake factory the flowers room_00397the fake factory the flowers room_00398the fake factory the flowers room_00396the fake factory the flowers room_00405the fake factory the flowers room_00402the fake factory the flowers room_00401the fake factory the flowers room_00400the fake factory the flowers room_00399the fake factory the flowers room_00394the fake factory the flowers room_00385the fake factory the flowers room_00409the fake factory the flowers room_00412

 

Mentre il visitatore si muove a suo piacimento nello spazio, le proiezioni lo circondano da ogni parte, confondendo i confini delle pareti con quelli di soffitto e pavimento.

Il mondo interiore si amplifica verso l’esterno.

Un flusso vitale di immagini in continuo cambiamento avvolge lo spettatore.

stefanofake.com
thefakefactory.com

the fake factory the flowers room_00295the fake factory the flowers room_00310the fake factory the flowers room_00284the fake factory the flowers room_00356the fake factory the flowers room_00355the fake factory the flowers room_00364the fake factory the flowers room_00362the fake factory the flowers room_00361the fake factory the flowers room_00383the fake factory the flowers room_00381the fake factory the flowers room_00380the fake factory the flowers room_00391the fake factory the flowers room_00402the fake factory the flowers room_00403the fake factory the flowers room_00396the fake factory the flowers room_00389the fake factory the flowers room_00360the fake factory the flowers room_00372the fake factory the flowers room_00376the fake factory the flowers room_00368the fake factory the flowers room_00339the fake factory the flowers room_00349the fake factory the flowers room_00351the fake factory the flowers room_00334the fake factory the flowers room_00335the fake factory the flowers room_00327the fake factory the flowers room_00329the fake factory the flowers room_00315the fake factory the flowers room_00308the fake factory the flowers room_00298the fake factory the flowers room_00299the fake factory the flowers room_00300the fake factory the flowers room_00285the fake factory the flowers room_00301the fake factory the flowers room_00276the fake factory the flowers room_00271

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s