“DIMORA LUMINOSA. dialogo fra luce e materia.”
3D mapping video created by THE FAKE FACTORY
concept&direction: STEFANO FAKE
3D mapping:
RAFFAELE CAFARELLI
ANGELA GENNARETTI
ANDREA GNESUTTA
ANGELO BRUNO
ALESSANDRO ALESSANDRINO
STEFANO FOMASI
concept&direction_STEFANO FAKE
3D animation and videomapping_Raffaele Cafarelli, Angela Gennaretti, Alessandro Alessandrino, Angelo Bruno, Andrea Gnesutta
THE FAKE FACTORY : VIDEO DESIGN FOR GUESS EUROPEAN RETAIL MEETING 2012
GUESS by PAUL MARCIANO
RETAIL EUROPEAN MEETING 2012
FLORENCE, TUSCANY.
A large scale projection lit up the STAZIONE LEOPOLDA in Florence during the Night Gala of the GUESS REM 2012. The Florence-based video artists of THE FAKE FACTORY bring a new perspective to building facade decoration by fusing video art & digital projection technologies. THE FAKE FACTORY developed a range of 2D and 3D mapping effects, to re-design the architectural facade and the 1.000 square meters of the meeting room in a very elegant and refined style.
FIRENZE STAZIONE LEOPOLDA
VIDEO DESIGN: THE FAKE FACTORY
design&direction: STEFANO FAKE
postproduction supervisor: Stefano Fomasi
3D animation supervisor: Raffaele Cafarelli
2D animation supervisor: Marco Inglese
graphic designers: Marco Inglese, Raffaele Cafarelli, Stefano Fomasi, Angelo Bruno, Andrea Gnesutta, Juri Ciani, Mariano Zimmermann, Elena D’ettole, Cesar Paladiòn, Francesco Sonnati, Anna&Michele Bigiotti, Tommaso Cappellini, Alessandro Alessandrino.
http://www.thefakefactory.com
SET DESIGN & EXECUTIVE PRODUCTION: Diego Affaba per CMD PRODUCTION
VIDEO TECHNOLOGIES EQUIPMENT & DATATON WATCH OUT: SCOT FIRENZE
LIGHT DESIGN & EQUIPMENT: WATT STUDIO FIRENZE
SOUND DESIGN & EQUIPMENT: OMIKRON FIRENZE
GUESS FLORENCE HEADQUARTER
Retail Merchandising Visual Director : ELSA MICHAEL
executive production staff: Lorenzo Torniai, Simona Vercelli, Michelle Patti, Alexandra Gidlund.
shooted in Florence, oct. 2012
all images copyright The Fake Factory & Guess Italia – All rights reserved 2012
This gallery contains 149 photos.
THE FAKE FACTORY : VIDEO DESIGN FOR GUESS EUROPEAN RETAIL MEETING 2012 GUESS by PAUL MARCIANO RETAIL EUROPEAN MEETING 2012 FLORENCE, TUSCANY. A large scale projection lit up the STAZIONE LEOPOLDA in Florence during the Night Gala of the GUESS … Continue reading
GUESS RETAIL EUROPEAN MEETING
A large scale projection lit up the facade of the STAZIONE LEOPOLDA in Florence during the Night Gala of the GUESS REM 2012. Florence-based installation video artists THE FAKE FACTORY bring a new perspective to building facade decoration by fusing video art & digital projection technologies.
THE FAKE FACTORY developed a range of 2D and 3D mapping effects, to re-design the architectural facade in a very elegant and refined style.
THE FAKE FACTORY : VIDEO DESIGN @ GUESS EUROPEAN RETAIL MEETING 2012
GUESS by PAUL MARCIANO
RETAIL EUROPEAN MEETING 2012 FLORENCE, TUSCANY.
FIRENZE STAZIONE LEOPOLDA
VIDEO DESIGN: THE FAKE FACTORY
design&direction: STEFANO FAKE
visual artists: Stefano Fomasi, Marco Inglese, Raffaele Cafarelli, Juri Ciani, Andrea Gnesutta, Mariano Zimmermann, Angelo Bruno, Cesar Paladion, Anna&Michele Bigiotti, Alessandro Alessandrino.
EXECUTIVE PRODUCTION: Diego Affaba per CMD production
VIDEO TECHNOLOGIES SERVICE: SCOT FIRENZE
GUESS FLORENCE HEADQUARTER
Retail Merchandising Visual Director : ELSA MICHAEL
executive production staff: Lorenzo Torniai, Simona Vercelli, Michelle Patti, Alexandra Gidlund.
Florence, Italy Oct. 2012
