CARRARA – CAVA MICHELANGELO – 6,000 square meters 3D Projection Mapping created by THE FAKE FACTORY

 

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Salvatore Ferragamo launches new exclusive collection of perfumes named Tuscan Soul Quintessential Collection (by the original Tuscan Soul fragrance that came out in 2008). The perfumes premiered on Apuan Alps where Michelangelo used to obtained marble for his famous works. The collection symbolizes richness and beauty of Tuscany and the meaning of “Made in Ilaty” quality. There are four fragrances: Bianco di Carrara, Vendemmia, Viola Essenziale and Convivio.

“Tuscany, with its beauties and traditions, has always been a source of creativity and vision for Salvatore Ferragamo. The place where his dreams became true. This great Tuscan Eden inspired the creation of a luxury perfume anthology. A Fragrance Collection with a creative and selective olfactive proposal…Tuscan Soul Quintessential Collection is a fascinating journey within the beauties and traditions of the Tuscan Land.”

Bianco di Carrara is “a beautiful scent inspired by the most precious natural stone from Tuscany.”

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Location inedita e suggestiva e scenari surreali per il lancio mondiale di Tuscan Soul Quintessential Collection, quattro fragranze couture create dalla maison Salvatore Ferragamo. Quasi sul cucuzzolo delle Alpi Apuane, proprio nella cava dove Michelangelo scelse i blocchi di marmo per la Pietà, sua  prima opera eseguita con marmo di Carrara, si è svolta un’affascinante presentazione in 3D dei quattro percorsi olfattivi: Bianco di Carrara, Vendemmia, Viola Essenziale e Convivio. Collezione che esprime un fortissimo legame con l’anima toscana e che ha ispirato la cena a seguire svoltasi nei Laboratori Artistici Nicoli e curata dallo chef del Relais & Château Il Borro.

 

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