About stefano fake

video artist & designer Lives and works between Florence, Milan, London, Paris, Los Angeles.

IMMERSIVE DIGITAL ART EXPERIENCE created by THE FAKE FACTORY

IMMERSIVE DIGITAL ART EXPERIENCE
created by THE FAKE FACTORY
“IMMERSE YOURSELF IN ART!”
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#videoart
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#experienciamultisensorial

Stefano Fake (THE FAKE FACTORY) is the creator of some of the most innovative and successful immersive art exhibitions of the last decade: Caravaggio Experience, Klimt Experience, The French Impressionists Experience, The Art of Color, Modigliani Art Experience, Inside Magritte Art Experience, Van Gogh and the Cursed Artists, Bach Experience. 

Fake is the artist that has defined the format of art experiences worldwide, using large scale projections, immersive installations and mixed-media sculptures to bring the audience literally inside the works of art.

His unique style mixes the masterpieces of the masters of the past with original digital art, creating a bridge between the icons of fine art and the most contemporary new media creations. 

Fake is the artist that more than any other has established the idea of art as an EXPERIENCE, to be lived with all the senses. 

THE FAKE FACTORY : THE POETRY ROOM

THE FAKE FACTORY : L’ESPERIENZA IMMERSIVA DELLA VIDEOARTE.

Stefano Fake è un artista che esplora fino in fondo il potenziale della elaborazione digitale dell’immagine per creare forme d’arte virtuali che abbracciano il concetto di spazio. Attraverso l’uso dell’immersione, dell’interazione e della manipolazione digitale dello spazio fisico e virtuale, The Fake Factory crea potenti ambienti estetici che permettono al pubblico di vivere realtà emozionali alternative. Le installazioni immersive soddisfano il desiderio intrinseco dello spettatore di sfuggire alla realtà fisica e diventare parte dell’esperienza dell’arte stessa.

“Tutto il mio lavoro si potrebbe concentrare in questo concetto: The Fake Factory definisce, crea e manipola lo spazio per creare esperienze estetiche ed emozionali immersive. Invita il pubblico ad immergersi nell’arte con tutti i sensi “(Stefano Fake, cit).

Per immergere lo spettatore in una esperienza estatica ed emotiva, Fake utilizza tutti gli strumenti che l’arte digitale concede nel terzo millennio: forme, luci, colori, suoni, narrazione, astrazioni concettuali ed elementi simbolici, ologrammi, citazioni colte dalla storia dell’arte, specchi, trucchi prospettici e inganni visivi, in una sorta di flusso visivo senza soluzione di continuità.

“Non sono altro che paesaggi visivi, esteriori ed interiori. Qualcosa a metà fra la realtà e il sogno. Tutti i mondi sono simbolici: sia quello virtuale che quello che percepiamo come reale. L’arte digitale è evanescente e concreta allo stesso tempo: l’esperienza immersiva si consuma in pochi minuti ma lascia segni indelebili nello spettatore.” ((Stefano Fake, cit).  La sensazione di essere lì in quel momento a vivere l’esperienza, dipende in larga misura dall’assorbimento sensoriale all’interno dell’ambiente. Bisogna sentirsi immersi nello spazio e percepire fisicamente di essere una parte di esso. L’immersione sensoriale è fondamentale per il nostro rapporto con l’ambiente naturale. Sfruttando il potere psicologico dell’immersione, Fake crea spazi visivi che consentono al pubblico di sfuggire verso altri mondi e sperimentare risposte emotive reali. E’, in definitiva, il potere dell’illusione artistica che trova un punto di incontro con il desiderio umano di creare realtà parallele all’interno della realtà in cui vive. Nella metafisica della realtà virtuale, Michael Heim chiede: “Non sono tutti i mondi simbolici? Compreso quello che ingenuamente chiamiamo il mondo reale, che leggiamo via con i nostri sensi fisici? “. Le opere di videoarte immersiva di The Fake Factory  sfruttano, in definitiva, il potere dell’illusione artistica che trova un punto di incontro con il desiderio umano di creare realtà simboliche parallele all’interno della realtà in cui vive, creando una fusione fra arte e vita.

(International Digital Art Review, gennaio 2015)

THE FAKE FACTORY : THE FLOWERS ROOMS

Stefano Fake / THE FAKE FACTORY : THE FLOWERS ROOMS (2003 to date) “THE FLOWERS ROOM” – immersive art experience

THE FLOWERS  ROOM is an immersive video art installation created by The Fake Factory.Since 2001, The Fake Factory has explored the computer’s potential to create both virtual and physical art forms that embrace the concept of space.
Through the use of immersion, interaction, and manipulation of both virtual and physical space, The Fake Factory has created powerful aesthetic environments that enable audiences to experience alternative realities. Immersive installations satisfy the viewer’s inherent desire to escape physical reality and become part of the art experience itself. 

While the visitor moves in the space, the projections surround him everywhere, confusing the boundaries of the walls with those of ceiling and floor. The inner world is expanding to the outside.

A lifelong flow of constantly changing flowers wraps the spectator.

The Fake Factory’s Flowers Rooms have been exhibited in Florence 2003 – Rome 2004 – New York 2005 – Beijing 2009 – London 2013 – Naples 2014 – Milan, 2015 – Amsterdam 2015 – Florence 2016 –  Shanghai 2017 – Milan 2018 – Florence 2018

——

L’artista italiano Fake gioca con i sensi in un’installazione dove ci si immerge in un caleidoscopio di immagini visive senza soluzione di continuità.

Un’opera d’arte che ricrea e amplifica la sensazione della visione e dello spazio infinito attraverso l’uso di videoproiezioni e materiali trasparenti e riflettenti .

Mentre il visitatore si muove a suo piacimento nello spazio, le proiezioni lo circondano da ogni parte, confondendo i confini delle pareti con quelli di soffitto e pavimento.

Il mondo interiore si amplifica verso l’esterno.

Un flusso vitale di immagini in continuo cambiamento avvolge lo spettatore.

stefanofake.com
thefakefactory.com

THE FAKE FACTORY : THE FLOWERS ROOM

Stefano Fake / THE FAKE FACTORY : THE FLOWERS ROOMS (2003 to date) “THE FLOWERS ROOM” – immersive art experience

the fake factory the flowers room_00016the fake factory the flowers room_00018the fake factory the flowers room_00083the fake factory the flowers room_00320the fake factory the flowers room_00308the fake factory the flowers room_00294the fake factory the flowers room_00296the fake factory the flowers room_00297THE FLOWERS  ROOM is an immersive video art installation created by The Fake Factory.Since 2001, The Fake Factory has explored the computer’s potential to create both virtual and physical art forms that embrace the concept of space.
Through the use of immersion, interaction, and manipulation of both virtual and physical space, The Fake Factory has created powerful aesthetic environments that enable audiences to experience alternative realities. Immersive installations satisfy the viewer’s inherent desire to escape physical reality and become part of the art experience itself. 

the fake factory the flowers room_00002the fake factory the flowers room_00211the fake factory the flowers room_00209the fake factory the flowers room_00276the fake factory the flowers room_00286the fake factory the flowers room_00285the fake factory the flowers room_00272the fake factory the flowers room_00273the fake factory the flowers room_00289the fake factory the flowers room_00291the fake factory the flowers room_00312

While the visitor moves in the space, the projections surround him everywhere, confusing the boundaries of the walls with those of ceiling and floor. The inner world is expanding to the outside.

A lifelong flow of constantly changing flowers wraps the spectator.

The Fake Factory’s Flowers Rooms have been exhibited in Florence 2003 – Rome 2004 – New York 2005 – Beijing 2009 – London 2013 – Naples 2014 – Milan, 2015 – Amsterdam 2015 – Florence 2016 –  Shanghai 2017 – Milan 2018 – Florence 2018

the fake factory the flowers room_00299the fake factory the flowers room_00313the fake factory the flowers room_00320the fake factory the flowers room_00326the fake factory the flowers room_00316the fake factory the flowers room_00342the fake factory the flowers room_00336the fake factory the flowers room_00344the fake factory the flowers room_00345the fake factory the flowers room_00348the fake factory the flowers room_00347

L’artista italiano Fake gioca con i sensi in un’installazione dove ci si immerge in un caleidoscopio di immagini visive senza soluzione di continuità.

Un’opera d’arte che ricrea e amplifica la sensazione della visione e dello spazio infinito attraverso l’uso di videoproiezioni e materiali trasparenti e riflettenti .

the fake factory the flowers room_00410the fake factory the flowers room_00407the fake factory the flowers room_00406the fake factory the flowers room_00397the fake factory the flowers room_00398the fake factory the flowers room_00396the fake factory the flowers room_00405the fake factory the flowers room_00402the fake factory the flowers room_00401the fake factory the flowers room_00400the fake factory the flowers room_00399the fake factory the flowers room_00394the fake factory the flowers room_00385the fake factory the flowers room_00409the fake factory the flowers room_00412

 

Mentre il visitatore si muove a suo piacimento nello spazio, le proiezioni lo circondano da ogni parte, confondendo i confini delle pareti con quelli di soffitto e pavimento.

Il mondo interiore si amplifica verso l’esterno.

Un flusso vitale di immagini in continuo cambiamento avvolge lo spettatore.

stefanofake.com
thefakefactory.com

the fake factory the flowers room_00295the fake factory the flowers room_00310the fake factory the flowers room_00284the fake factory the flowers room_00356the fake factory the flowers room_00355the fake factory the flowers room_00364the fake factory the flowers room_00362the fake factory the flowers room_00361the fake factory the flowers room_00383the fake factory the flowers room_00381the fake factory the flowers room_00380the fake factory the flowers room_00391the fake factory the flowers room_00402the fake factory the flowers room_00403the fake factory the flowers room_00396the fake factory the flowers room_00389the fake factory the flowers room_00360the fake factory the flowers room_00372the fake factory the flowers room_00376the fake factory the flowers room_00368the fake factory the flowers room_00339the fake factory the flowers room_00349the fake factory the flowers room_00351the fake factory the flowers room_00334the fake factory the flowers room_00335the fake factory the flowers room_00327the fake factory the flowers room_00329the fake factory the flowers room_00315the fake factory the flowers room_00308the fake factory the flowers room_00298the fake factory the flowers room_00299the fake factory the flowers room_00300the fake factory the flowers room_00285the fake factory the flowers room_00301the fake factory the flowers room_00276the fake factory the flowers room_00271

THE FAKE FACTORY : THE FLOWERS ROOM

Stefano Fake / THE FAKE FACTORY : THE FLOWERS ROOMS (2004 to date) “THE FLOWERS ROOM” – immersive art experience

THE FLOWERS  ROOM is an immersive video art installation created by The Fake Factory.Since 2001, The Fake Factory has explored the computer’s potential to create both virtual and physical art forms that embrace the concept of space.
Through the use of immersion, interaction, and manipulation of both virtual and physical space, The Fake Factory has created powerful aesthetic environments that enable audiences to experience alternative realities. Immersive installations satisfy the viewer’s inherent desire to escape physical reality and become part of the art experience itself. 

While the visitor moves in the space, the projections surround him everywhere, confusing the boundaries of the walls with those of ceiling and floor. The inner world is expanding to the outside.

A lifelong flow of constantly changing flowers wraps the spectator.

The Fake Factory’s Flowers Rooms have been exhibited in Florence 2004 – Rome 2004 – New York 2005 – Beijing 2009 – London 2013 – Naples 2014 – Milan, 2015 – Amsterdam 2015 – Florence 2016 –  Shanghai 2017 – Milan 2018 – Florence 2018

the fake factory the flowers room_00004the fake factory the flowers room_00036the fake factory the flowers room_00029the fake factory the flowers room_00030the fake factory the flowers room_00032the fake factory the flowers room_00024the fake factory the flowers room_00013the fake factory the flowers room_00051the fake factory the flowers room_00052the fake factory the flowers room_00038the fake factory the flowers room_00068the fake factory the flowers room_00111the fake factory the flowers room_00155the fake factory the flowers room_00174the fake factory the flowers room_00195the fake factory the flowers room_00150the fake factory the flowers room_00157the fake factory the flowers room_00089the fake factory the flowers room_00099the fake factory the flowers room_00094the fake factory the flowers room_00096the fake factory the flowers room_00204the fake factory the flowers room_00211the fake factory the flowers room_00217the fake factory the flowers room_00209the fake factory the flowers room_00241the fake factory the flowers room_00235the fake factory the flowers room_00231the fake factory the flowers room_00226the fake factory the flowers room_00219the fake factory the flowers room_00220the fake factory the flowers room_00245the fake factory the flowers room_00246the fake factory the flowers room_00249

THE FAKE FACTORY : THE FLOWERS ROOM

Stefano Fake / THE FAKE FACTORY : THE FLOWERS ROOMS (2004 to date) “THE FLOWERS ROOM” – immersive art experience

THE FLOWERS  ROOM is an immersive video art installation created by The Fake Factory.Since 2001, The Fake Factory has explored the computer’s potential to create both virtual and physical art forms that embrace the concept of space.
Through the use of immersion, interaction, and manipulation of both virtual and physical space, The Fake Factory has created powerful aesthetic environments that enable audiences to experience alternative realities. Immersive installations satisfy the viewer’s inherent desire to escape physical reality and become part of the art experience itself. 

While the visitor moves in the space, the projections surround him everywhere, confusing the boundaries of the walls with those of ceiling and floor. The inner world is expanding to the outside.

A lifelong flow of constantly changing flowers wraps the spectator.

The Fake Factory’s Flowers Rooms have been exhibited in Florence 2004 – Rome 2004 – New York 2005 – Beijing 2009 – London 2013 – Naples 2014 – Milan, 2015 – Amsterdam 2015 – Florence 2016 –  Shanghai 2017 – Milan 2018 – Florence 2018

the flowers room immersive art_00018the flowers room immersive art_00021the flowers room immersive art_00017the flowers room immersive art_00003the flowers room immersive art_00008the flowers room immersive art_00025the flowers room immersive art_00032the flowers room immersive art_00043the flowers room immersive art_00011the flowers room immersive art_00045