ERMENEGILDO ZEGNA + MARCOLIN EVENT – MILAN 2014

ERMENEGILDO ZEGNA + MARCOLIN EVENT – MILAN 2014

event production & organization: Urban Production

videoart projections created by THE FAKE FACTORY

thefakefactory.com

Projection mapping is a form of NEW MEDIA VISUAL ART.

It’s an innovative form of indooor and outdoor architectural videoprojection that encompasses the projection of stunning 3D video displays and amazing 3D effects and optical illusions on to building interiors and exteriors.

These engaging and impressive live experiences bring a ‘wow’ factor to audiences.

The Fake Factory, a video design and contemporary media art studio based in Los Angeles-California and Florence-Italy created a stunning mapping projection for the ERMENEGILDO ZEGNA event in Milan.

 

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#THEFAKEFACTORY

#STEFANOFAKE

#3DVIDEOMAPPING

#VIDEOMAPPING

#projectionmapping

#abstractart

#videoart

#videomappingprojection

#VIDEODESIGN

#VIDEOINSTALLATION

@thefakefactory

@stefanofake

3D HOLOGRAPHIC DANCE PERFORMANCE – GUESS FASHION SHOW – BARCELONA 2014

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3D HOLOGRAPHIC DANCE PERFORMANCE – GUESS FASHION SHOW – BARCELONA 2014

design & direction: STEFANO FAKE (stefanofake.com)

video design & 3D holographic visual production: THE FAKE FACTORY (thefakefactory.com)

dancers @Opus Ballet Florence Italy : Valentina Perrone, Marta Rubichi, Paola Jannone, Gabriele Vernich

GUESS – RETAIL EUROPEAN MEETING – W HOTEL BARCELONA SPAIN 2014

The ultimate in haute technology, a performance that has dropped live dancers in favor of virtual representations in order to create an unforgettable experience for the audience. THE 3D HOLOGRAPHIC DANCE PERFOMANCE made at W HOTEL Barcelona is the biggest holographic projections ever (40 meters holographic screen) which creates a complete optical illusion and breaks the rules of time and space and perception on stage.

The holographic performance was created by videoartist and director Stefano Fake and produced at THE FAKE FACTORY, a VIDEODESIGN studio based in Florence, Italy.

 

@thefakefactory
@stefanofake

#THEFAKEFACTORY
#STEFANOFAKE
#VIDEOMAPPING
#geometricartprint
#videosculpture
#projectionmapping
#projection
#VIDEODESIGN
#VIDEOINSTALLATION
#ARTINSTALLATION
#TOSCANA
#TUSCANY
#DESIGN
#ART
#fineart
#fineartist
#artgallery
#artedigitale
#videoarte
#artivisive
#arte
#visualstudio
#conceptualart
#ProjectionMapping
#lightart
#lightinstallation
#lichtkunst
#NEWMEDIAART
#3DVIDEOMAPPING
#VISUALART
#ARTECONTEMPORANEA
#DIGITALART
#ARTEDIGITALE
#DIGITALPRINT
#ITALIANART
#ITALIANARTIST
#computerarts
#stefanofomasi
#flashart
#geometricabstraction
#artexhibition
#videostills
#digitalpicture
#videoartista
#videoartisti
#VIDEOMAPPING
#VIDEODESIGN
#VIDEOINSTALLATION
#ARTINSTALLATION
#3DVIDEOMAPPING
#VISUALART
#visualconcert
#symphonicvisualconcert
#DOLCEVITA
#FELLINI
#FEDERICOFELLINI
#STEFANOFAKE
#VIDEODESIGN
#stagedesign
#DESIGN
#ART
#videoarte
#artivisive
#LIGHTDESIGN
#LIGHTING
#LEDLIGHT
#arte
#VIDEOMAPPING
#3DVIDEOMAPPING
#ARCHITECTURALVIDEOPROJECTION
#publicart
#concertstagedesign
#ARTECONTEMPORANEAFIRENZE
#ARTECONTEMPORANEAMILANO
#ARTECONTEMPORANEAROMA
#ARTECONTEMPORANEATOSCANA
#ARTECONTEMPORANEAVENEZIA
#ARTECONTEMPORANEAITALIA
#newmediatechnologies
#digitalart
#computergraphics
#Computeranimation
#virtualart
#Internetart
#interactiveart
#BIENNALEARTE
#contemporaryart
#MIXEDMEDIA
#italianfineart
#fineart
#fineartist
#italianfineartist
#newitalianart
#museoartecontemporanea
#galleriaartecontemporanea
#arteastratta
#artemoderna
#modernart
#abstractart
#computerart
#mixedmediaart
#projectionarchitecturale
#projectionmonumentale

3D HOLOGRAPHIC DANCE PERFORMANCE – GUESS FASHION SHOW – BARCELONA 2014

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3D HOLOGRAPHIC DANCE PERFORMANCE – BARCELONA 2014

design & direction: STEFANO FAKE (stefanofake.com)
video design & 3D holographic visual production: THE FAKE FACTORY (thefakefactory.com)

style & art direction @MARCIANO Guess: Lorenzo Torniai
motion grahics & post-production supervisor: R.Cafarelli

dancers @Opus Ballet Florence Italy : Valentina Perro, Marta Rubichi, Paola Jannone, Gabriele Vernich

GUESS – RETAIL EUROPEAN MEETING – W HOTEL BARCELONA SPAIN 2014

The ultimate in haute technology, a performance that has dropped live dancers in favor of virtual representations in order to create an unforgettable experience for the audience. THE 3D HOLOGRAPHIC DANCE PERFOMANCE made at W HOTEL Barcelona is the biggest holographic projections ever (40 meters holographic screen) which creates a complete optical illusion and breaks the rules of time and space and perception on stage.
The holographic performance was created by videoartist and director Stefano Fake and produced at THE FAKE FACTORY, a VIDEODESIGN studio based in Florence, Italy.

@thefakefactory
design&direction: STEFANO FAKE
cinematographers: S.Fomasi, V.Secchi, F.Sonnati
DOP: A. Alessandrino
rotoscoping: A.Gennaretti, M.Zuffi
compositing and post-production: R.Cafarelli, S.Borakovskyy, M.Donzelli, A.Bruno, S.Fomasi.

@Guess
Retail Merchandising Visual Director : ELSA MICHAEL
stylist and art direction: LORENZO TORNIAI

all visuals created at The Fake Factory studio, Florence-Italy

filmed at the W Hotel in Barcelona, Spain
all images copyright The Fake Factory & Guess – All rights reserved 2014

 

@thefakefactory
@stefanofake

#THEFAKEFACTORY
#STEFANOFAKE
#VIDEOMAPPING
#geometricartprint
#videosculpture
#projectionmapping
#projection
#VIDEODESIGN
#VIDEOINSTALLATION
#ARTINSTALLATION
#TOSCANA
#TUSCANY
#DESIGN
#ART
#fineart
#fineartist
#artgallery
#artedigitale
#videoarte
#artivisive
#arte
#visualstudio
#conceptualart
#ProjectionMapping
#lightart
#lightinstallation
#lichtkunst
#NEWMEDIAART
#3DVIDEOMAPPING
#VISUALART
#ARTECONTEMPORANEA
#DIGITALART
#ARTEDIGITALE
#DIGITALPRINT
#ITALIANART
#ITALIANARTIST
#computerarts
#stefanofomasi
#flashart
#geometricabstraction
#artexhibition
#videostills
#digitalpicture
#videoartista
#videoartisti
#VIDEOMAPPING
#VIDEODESIGN
#VIDEOINSTALLATION
#ARTINSTALLATION
#3DVIDEOMAPPING
#VISUALART
#visualconcert
#symphonicvisualconcert
#DOLCEVITA
#FELLINI
#FEDERICOFELLINI
#STEFANOFAKE
#VIDEODESIGN
#stagedesign
#DESIGN
#ART
#videoarte
#artivisive
#LIGHTDESIGN
#LIGHTING
#LEDLIGHT
#arte
#VIDEOMAPPING
#3DVIDEOMAPPING
#ARCHITECTURALVIDEOPROJECTION
#publicart
#concertstagedesign
#ARTECONTEMPORANEAFIRENZE
#ARTECONTEMPORANEAMILANO
#ARTECONTEMPORANEAROMA
#ARTECONTEMPORANEATOSCANA
#ARTECONTEMPORANEAVENEZIA
#ARTECONTEMPORANEAITALIA
#newmediatechnologies
#digitalart
#computergraphics
#Computeranimation
#virtualart
#Internetart
#interactiveart
#BIENNALEARTE
#contemporaryart
#MIXEDMEDIA
#italianfineart
#fineart
#fineartist
#italianfineartist
#newitalianart
#museoartecontemporanea
#galleriaartecontemporanea
#arteastratta
#artemoderna
#modernart
#abstractart
#computerart
#mixedmediaart
#projectionarchitecturale
#projectionmonumentale